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The agency

We don't sell hours. We sell judgement about your margin.

Velycio is an online retail agency. We work remotely, with few brands at a time, and we either own a project end to end or we pass. If what you need is someone to tick off isolated tasks, there are cheaper agencies.

Manifesto

How we think online retail should be run

Theonlinechanneldoesn'trewardwhoeverpublishesmost.Itrewardswhoevermeasuresbest.

Aproductpageisasalespage,notaformtofillin.

Amazonandyourownshoparen'tcompetingwitheachother:they'recompetingforyourmargin.

Trafficthatleavesnomarginisn'tgrowth,it'sexpensivenoise.

Technologythatdoesn'tremovemanualworkisn'ttechnology,it'saninvoice.

We'drathertellyounothanchargeyouforsomethingthatwon'twork.

Structural data

What we are, in numbers you can check

0Service lines
0+Marketplaces covered
0Specialists in the network
0Working languages

Agency structure as of Q3 2026. These are not client results.

Method

Four rules we don't negotiate

This isn't a five-step process with pretty names. These are the four decisions that change the outcome.
01

Diagnosis first, budget after

We propose nothing until we've seen your data: sales per SKU, acquisition cost, returns, real margin. If the diagnosis says the problem is the product or the price, we tell you and we don't sell you media.

02

One metric per decision

Every action that makes it into the plan comes with the number that proves it or kills it, and the date it gets reviewed. If it can't be measured, it doesn't go in.

03

Two-week cycles

No annual plans nobody ever reopens. We prioritise what moves margin, ship it in two weeks and measure it. What doesn't work gets cut fast; what works gets scaled.

04

Everything stays in your accounts

Seller Central, the shop, the analytics, the code and the automations are yours from day one, documented. If you ever leave, you take the whole system with you. No hostages.

Fit

We're not right for everyone

Being honest here saves us both time. Read both columns before you write to us.

We work well with

  • Brands that already sell and want to win margin, not just push volume.
  • Businesses with their own catalogue and control over product and price.
  • Teams that open up the real numbers: costs, margins and returns.
  • People who decide in weeks and accept cutting what isn't working.

We don't work well with

  • Anyone shopping for the cheapest agency and comparing hourly rates.
  • Anyone asking for guaranteed results in writing before seeing a single number.
  • Projects with no validated product and no budget to invest in media.
  • Anyone who wants a supplier that follows orders and never argues back.
Who will actually look after you

Two video calls. Pick the one you want to be on.

Anyone who has hired an agency knows the first one. A crowd in the pitch meeting and nobody reachable by September.
Typical agency · kick-off call
12 on the call
DCSales director
DCAccount director
AMAccount manager
JAJunior account
PJJunior PPC
CWCopywriter
DGDesigner
TRTraffic
ANAnalyst
BCIntern
EXOutsourced dev
You

Of the twelve, four will ever touch your account again. Two of them have been in the industry under a year. The one who sold you the project will not be back.

Velycio · kick-off call
2 on the call
C
Founding partnerAmazon, ecommerce and data
V
Founding partnerProduct, platforms and AI

The two you see are the ones who analyse, the ones who execute and the ones who walk you through the report each month. There is no second row behind us.

We are not a big agency. We are the two people who will be inside your account on Tuesday morning, and the same two a year from now.

When a project needs an extra pair of hands we bring in collaborators we trust. But the account never changes owner: we run it end to end, and we review everything that ships.

Next step

Let's start by knowing where you stand

We review your account, your catalogue and your competition. Then we tell you what moves the needle and what doesn't. No strings attached.

We reply within 24-48 working hours