Why custom instead of an off-the-shelf product?

Only when off-the-shelf doesn't reach: unconventional B2B pricing, configuration rules of your own, or integrations no module covers. If there's a product that fits, we say so and save you the project.

Yes. Repository, documentation and credentials in your name from day one. We don't work with black boxes or forced dependency.

What stack do you use?

TypeScript end to end, Next.js and React on the front end, a relational database and cloud deployment. And whatever you already have gets respected if it makes sense to keep.

Can you integrate any ERP?

If it has an API or supports file exchange, yes: Business Central, SAP, Sage, Odoo and in-house systems. When the API is poor, we build a middle layer with a job queue and retries.

What if the project grows along the way?

Scope closes increment by increment, not all at once. Changes go into the prioritised queue and appear in the next sprint, with the cost shown before anyone approves them.

Do we end up locked in to you?

You shouldn't. We document, train your team and hand over the running system with its credentials. Keeping us on for maintenance is your decision, not a condition.

Custom platforms

What other agencies report in a PDF, we build for you.

B2B portals, ERP integrations, marketplace connectors and control panels. Custom software for the exact place where your operation jams.

Free audit

Let's talk

8Deliverables across portals, integrations and data

6 wksTypical target to the first version in production

ERP · PIM · CRMThe three systems there is almost always talking to do

The problem

Three jams off-the-shelf software doesn't solve

B2B orders still arrive by email

Customer-specific pricing, volume discounts and reserved stock handled by hand, with a sales rep as the bottleneck.

Every channel has its own version of the truth

The ERP says one thing, the store another and the marketplace a third. Nobody trusts the stock or the published price.

Reports are assembled by hand every month

Somebody exports five files and pastes them into a sheet. By the time the report is ready, the decision has been made without it.

Deliverables

What we develop

08 What's included

B2B and wholesale portal

Customer-specific pricing, quick order by SKU, order book, credit limit and reordering in two clicks.

Product configurators

Compatibility rules, calculated variants, live quoting and a clean handover from configuration to order.

ERP, PIM and CRM integrations

Syncing items, prices, stock, orders and customers, with error handling and retries. Not a lone script on a server.

Marketplace connectors

Publishing catalogue, price and stock to several channels from a single source of truth, with a log of what went up and what failed.

Feeds and catalogue management

Feed generation and validation per channel, with profitability rules and control over which SKUs are excluded and why.

Control panels and business intelligence

The dashboard currently built by hand: GMV, margin, CAC and stock per channel, refreshed without anyone exporting anything.

Migrations without losing SEO

Replatforming with a redirect map, content parity and indexation monitoring through the weeks that follow.

Headless architecture and performance

Composable commerce when the case justifies it: decoupled front end, a caching strategy, a performance budget and infrastructure costs kept in check.

We decide what goes in, and in what order, during the audit.

How we work

How we build

01Step
Discovery of the real process
We sit with whoever does the job today. Requirements come out of the process, not from a feature list copied off a competitor.
02Step
Scope, architecture and clickable prototype
Data model, the integrations needed, and a clickable prototype before development starts. Changing it here costs hours; changing it later costs weeks.
03Step
Development in increments
Sprints that each end with something usable, a staging environment with real anonymised data, and a review with your team.
04Step
Integration, testing and go-live
Load and failure testing, data migration, team training, and a deployment with the rollback plan written down.
05Step
Maintenance and evolution
Monitoring, alerting, incident fixes and an improvement queue prioritised with you every month.

Metrics

What we answer for

Time to production: Weeks from kick-off to the first version somebody genuinely uses. Everything before that is documentation.

Manual hours removed: The process the platform replaces, timed before and after with the people who used to do it.

Sync errors: Failures per thousand operations between systems, with the reason for each. A connector without metrics is a connector that lies.

Uptime and response time: Service availability and latency on the critical operations, with alerts before your customer notices.

Front-end Core Web Vitals: LCP, INP and CLS on the portal or the store. In B2B, performance is your customer's productivity.

Infrastructure cost: What it costs to run per month, per order or per user. It gets sized up front, not discovered on the invoice.

These are the metrics you'll see every month. Your starting point sets how far each one goes.

Questions

What people ask us before starting

Only when off-the-shelf doesn't reach: unconventional B2B pricing, configuration rules of your own, or integrations no module covers. If there's a product that fits, we say so and save you the project.

Keep going

What it pairs with

Apps

Mobile apps for selling and for operating.

View service

Applied artificial intelligence

Agents and automation that swallow the repetitive work.