Skip to content
VelycioVelycio
Blog

What we learn running accounts, written so you can use it

No recycled theory. Every article comes from a real problem we ran into and how we solved it.
Amazon & marketplaces8 September 2026

ACOS or TACoS: which metric actually tells you your ads are working

ACOS measures how efficient your ads are. TACoS measures whether those ads are building a business or quietly replacing one. How to read both without fooling yourself.

7 min read
Amazon & marketplaces2 September 2026

The real Black Friday countdown on Amazon, working backwards from 27 November

What to do and when so you reach Black Friday and Cyber Monday without stockouts, missed deal deadlines or a wrecked reference price.

9 min read
Amazon & marketplaces27 August 2026

You have lost the Buy Box: how to diagnose why and get it back

The Buy Box takes almost every sale on an Amazon listing. A practical guide to working out why you lost it, telling price problems from account problems, and winning it back.

8 min read
Amazon & marketplaces14 August 2026

Amazon A+ Content: what actually moves conversion

Module order, the comparison table nobody uses, the compliance mistakes that get listings rejected, and how to measure A+ impact without kidding yourself.

6 min read
Amazon & marketplaces30 July 2026

FBA or FBM: making the call with numbers instead of instinct

A practical guide to choosing between Amazon's fulfilment and your own: the real costs, the effect on Buy Box and Prime, Seller Fulfilled Prime and how to run the maths SKU by SKU.

8 min read
Amazon & marketplaces16 July 2026

Your real Amazon margin: how to work out what you actually keep

Most brands think they are more profitable than they are. A full breakdown of everything you need to subtract from the selling price, with a worked example and the minimum spreadsheet.

9 min read
Ecommerce 36025 June 2026

Own store or marketplace: where to put your next euro

A marketplace hands you traffic and trust but never the customer. Your own store gives margin and data, but you pay for every visit. How to split the money sensibly.

7 min read
Artificial intelligence11 June 2026

AI for your product catalogue: what to automate and what to leave alone

A practical guide to applying AI to your product catalogue without breaking anything: what to automate fully, what needs human review, and what you should never touch.

7 min read
Custom platforms28 May 2026

Connecting your ERP to marketplaces without breaking operations

Which data travels in each direction, why stock is the point that hurts most, and how to build the link between your ERP and marketplaces without overselling or losing orders.

8 min read
Amazon & marketplaces14 May 2026

Selling on Amazon across Europe: what to sort out before you start

European marketplaces, pan-European programmes, VAT, listing localisation and cross-border returns. Which countries to open first, and why not all of them at once.

10 min read
Next step

Let's start by knowing where you stand

We review your account, your catalogue and your competition. Then we tell you what moves the needle and what doesn't. No strings attached.

Get your free auditTalk to the team

We reply within 24-48 working hours